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Spreading the aroma and quality of Italian espresso around the world has always been our main aim. To achieve it we strive for excellence and innovation, drawing strength from our experience established over more than a century of activity.
In the early 1900's Luigi Lavazza first invented the concept of the blend, the complex art of mixing coffee of different origins to obtain a harmonious and tasty product in the cup. Today Lavazza is the leader in terms of quality and is recognized throughout the world as the symbol of Italian espresso and being Italian.
The strength of our experience, the use of the finest raw materials and advanced technological resources allow us to spread the unique and unmistakable taste of our espresso both at home and away from home. Together with espresso, the symbol of our corporate culture, we offer a complete range of products that can satisfy all palates, consumer habits and coffee preparation methods.
If Lavazza coffee is now available in the leading international markets - in both the "home" and "away-from-home" sectors - we have a basic philosophy to thank for this: offering a top-quality product to consumers worldwide. There are numerous ways to achieve results like this, but one of the most important is the support we get from our subsidiaries and authorized distributors located around the world. Conscious of being a leading international player, our Group sees Europe as a reference area which becomes more and more like our homeland every day. There is great consensus behind espresso here and as a natural result we have made it our core business, guarding it in the "Home" and "Away from home" sectors and acquiring numerous companies abroad.
Already the market leader in Italy, we want to become the world leader in espresso, establishing our identity as a quality Italian brand in order to guarantee excellent coffee every day wherever it is requested.
Website www.lavazza.com |
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