POP is the FIRST Champagne specially blended to be drunk from the bottle or straight the straw. POP is made using traditional Champagne methods with a large proportion of Chardonnay.
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Lightly sweet, fruity, flattering, while roundness and also easy to consume and to savor. A champagne created for this era when everything is on the move, POP stands out from the crowd as being eminently portable
… But also a beautiful design object
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POP is the FIRST Champagne specially blended to be drunk from the bottle or straight the straw. POP is made using traditional Champagne methods with a large proportion of Chardonnay.
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Target: Man and woman, 20/35 years old, urban, upscale and aesthete.
POP Brut, the international brand « cult »
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Since 1999, POP has imposed it in Paris, London, and New-York...Today, on all continents.
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POP opened a non-existent market: the access to Champagne for the trendy and young and re-launched the consumption of the quarters.
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Now, POP is available in pack of 4 or per unit to be consumed night and day..
The Story - Since 1999, POP has imposed it in Paris, London, New-York... Today, on all continents. - In 2002, POP 75 cl is launched. - Now, POP is available in Rosé 20 cl.
Objectives Pink POP - Widen brand impact - Rosé quality is trendy - Increase the sales of the POP range
Target Pink POP - Woman and Man - 20/35 years old - Urban - Upscale - Aesthete
Tasting notes Pink POP POP Rosé is blended like POP 20 cl: - lightly sweet - a majority of Chardonnay - Reduced excitement - More pink than Brut Rosé - The same straws than POP 20 cl Perfect to drink from the bottle or straight through a straw.
