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We have the pleasure to introduce our company as the leading
independent film distributor in Lebanon and the Middle East.
Established in 1954 for the distribution of Italian films,
at that time very popular, our activities were extended for
the distribution of French and U.S. films.
In 1970, we were appointed the distributors of National
General Pictures and obtained a huge success with: “Getaway,
El Condor, Babymaker, The Grasshopper”, etc.. In 1972,
we were appointed distributors of A.I.P. and when National
General Pictures was bought by Warner Bros., we made arrangements
for the distribution of the films of P.S.O., Lorimar and
Orion. For several years, the champions of Box Office in
Lebanon were films distributed by our firm such as “Escape
to Victory, The Postman Always Rings Twice, Endless Love,
Class, Breathless, Terminator, Never Say Never Again, First
Blood, Rambo, The Mission, 9 ½ Weeks, Woman in Red”,
etc…
In 1993 we were appointed distributors for Buena Vista International
for the whole Middle East, as the films of Buena Vista International
upto that date were distributed by Warner Bros.
Our first task was to create awareness and interest in the public for Disney’s
Animated Films as upto that date they were not released theatrically on the
exception of 1 or 2 films which were released for the children audiences in
limited shows during weekends and this is only in Lebanon, while in the other
territories they were never released.
We started with Egypt and participated in the 1st Cairo International Film
Festival for Children and opened the Festival in a very glamorous way with “The
Beauty and The Beast”, the event was covered by the press and TV stations
of all the Middle East countries. The success of this event was so huge that
animated films caught up the public’s attention, and this was translated
with the huge success obtained with “Aladdin, The Lion King” and “Mulan” which
registered a record, over 66.000 Admissions in 1st Run Beirut and then the
success continued with Hunchback of Notre Dame, Tarzan ( 65,800 admissions)etc.
In addition, our marketing team was the first to initiate tie-in promotions
with various industries as well as excelled in Gala Premieres and Charity Premiere,
which tremendously contributed to the success of any film launching.
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With Buena Vista International films and the independent
films we buy on exclusive basis from Miramax, Focus Features,
Beacon Productions, MDP Worldwide, Europa Corporation,
Intermedia, and other independent producers, Italia Film
is in a very strong position to impose it’s position
and obtain the best release terms in percentages and
release dates. |
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We were the 1st company to obtain a 60% share for any
film ever released in Egypt. Italia Film was the 1st
company who released it’s films on a percentage
basis in the Gulf States, as up to that time the exhibitors
were releasing films which they were acquiring on a flat
basis. |
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We never book or contract any film for release in our
territories before we screen it to evaluate it’s
potential, which is not done by our competitors, as they
need to be financed from the other territories to execute
their contracts with the producers or distributors. |
In terms of distribution, Italia Film currently holds one of, if not, the most
efficient distribution channels in the region with marketing managers in Lebanon,
U.A.E. & Egypt assure and control promotion, advertising and launching of
all its movies.
Italia Film, is the only company in the Middle East, releasing
the films distributed on a percentage basis whether in Lebanon,
Egypt and the Gulf States (United Arab Emirates, Bahrain
and Qatar),
with a branch office in Dubai (United Arab Emirates) to supervise the distribution
of our films in the Gulf States; Kuwait, Bahrain, Qatar, Oman and in Cairo
to supervise the distribution of our films in Egypt.
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Total
Admissions:
107,006 |
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Total
Admissions:
39,915 |
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Total
Admissions:
63,236 |
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Total
Admissions:
58,464 |
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Italia Film’s sister company; G.Vincenti & Sons
in Lebanon is considered as among the biggest advertising
spender for its food and beverage products which
tremendously helps the negotiations for the Media
promotion of any film. |
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In 1996 the champion and No.1 film was “The
Rock” with which and only in Lebanon in the
whole world we have outpassed the box office of “Independence
Day”. We have an exceptional experience in
the release of action films and this is confirmed
with the success we obtained with the above mentioned
films. |
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Our marketing team, headed by Carlo Vincenti,
a Georges Washington University Graduate, was first
to initiate Gala Premieres, and Charity Premieres
and tie-in promotions, which tremendously contributed
to the success of any film distributed. |
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The independent films we distribute are on a
minimum guarantee distribution basis and the overages
paid on the huge numbers of films distributed is
a solid proof of the dedication we give to the
films we distribute whether in the subtitling,
preparation of the advertising materials, launching
campaigns as well as promotions. |
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Our quarterly system of reports of income and expenditures
has received the praise of all-independent producers
and distributors. |
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To our independent film producers and distributors
we report, when a film is released: the daily, weekend,
total week and Total Box Office in number of admissions
and amounts, whether the release of the film is in Beirut
(Lebanon), Cairo (Egypt) or Dubai, Abu Dhabi (U.A.E).
We treat independent producers or distributors on the
same level as a major company. An A&P budget proposal
is submitted for approval as well as notification of
film releases is sent, etc.. we are enclosing specimens
of our reports. |
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We have even a video and DVD distribution and we locally
produce the video tapes and DVD with Arabic and French
subtitling under our brand “Vinco Video”. |
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Our accounting system is computerized, and is considered
by all companies as the best as our reports on the performance
of the films we distribute are very clear, transparent
and easy to control. |
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With the line-up of BVI and the independent films we
are buying on a m.g. basis, we are in position to impose
ourselves and obtain from the exhibitors the best terms
and release dates. |
Italia Film is a private company owned by G. VINCENTI & SONS SAL, a leading
importer and distributor of branded food products in Lebanon.
For any further reference on our company in addition the
companies whose films we are distributing such as Buena Vista
International, Miramax, MDP, Beacon, etc. we refer you to
our bank:
Societe Generale De Banque Au Liban
Beirut (Lebanon)
ITALIA FILM - LEBANON
randa.fakhry@italiafilm.com.lb
hyam.saliby@italiafilm.com.lb
ITALIA FILM -UAE
if@emirates.net.ae
ITALIA FILM -Egypt
afd@link.net
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